B2B Software investments

About Sova

Assessing potential candidates for recruitment can be messy and complicated. Sova was created to break the status quo and improve the world of assessment.

Sova is a fully customisable digital platform that enables you to make accurate and fair data-driven decisions and create immersive digital candidate experiences. AI is used ethically and intelligently, making sure decisions are based on science and powered by technology. It merges the flexibility of a top-level SaaS platform with the expertise and accuracy of a leading assessment provider, helping businesses to find the right person for every position.

Sova offers a future-focused view of people and potential, for recruitment and development, for every role and at every career stage.

About Permutive

User privacy is resetting the ad industry. GDPR has made handling consumer information complicated and created regulatory risk for countless companies.

Permutive has addressed a gap in the market by safeguarding users and companies’ revenue in turn – so businesses stay out of crisis mode and in control of their fate.

Its privacy-safe infrastructure helps publishers and advertisers reach audiences safely and in the moment, and keep control of their first-party data.

Permutive has ended use of third-party cookies and exposed user IDs for the good of its customers. Its clients have activated 100% of their audience while fully safeguarding them from privacy risks and industry change.

Permutive customers can transform any identifier they work with into privacy-safe formats for matching through to activation – all without cloud limitations. This means maximum storage, accelerated processing and minimised latency for immediate insights and audience targeting.

It pays to understand your audience, but you don’t need to identify everyone in it. Permutive has set out to help its users earn audiences’ trust – protecting the relationships between publishers and their users.

About Foodsteps

Foodsteps is a leading provider of environmental footprint data and environmental labels for food companies. The Foodsteps platform allows food companies to track and improve the sustainability of their food across the supply chain, and create tools for engaging customers and driving change.

Beginning as a group of sustainability scientists studying at the University of Cambridge, they were founded in 2018 and are now working with food companies in the UK and internationally.

About Amplience

Amplience is a dynamic commerce experience platform built for today’s (and tomorrow’s) B2B and B2C customer journeys.

When Amplience started out they were a team of 10 passionate people, working in a tiny London flat, armed with a simple vision: give brands the freedom to create digital experiences without limits. They’ve now gone global, powering commerce experiences for iconic brands all over the world, from Crate & Barrel to Tumi, Traeger Grills, Argos, OTTO Group, Primark, Very Group, Gap and more.

Before the explosion of channels, devices, touch points and personalisation, customer journeys were linear and predictable. There was little need for targeting or recommendations. Simple templates did the job and everything moved at a steady pace. Now the customer journey is everywhere, built into people’s everyday experience. From web to mobile, apps and social, content needs to be on-demand and hyper-personalised. Constantly tested, iterated, optimised, every step of the way. Amplience gives you the freedom to compete – and win – against the biggest and best in your industry. All through one dynamic commerce experience platform.