Digital Marketing Manager – Team lead

London, UK

Company Description

Established in 2000, Octopus is a group of businesses investing in people, ideas and industries that change the world. You can learn more about us at

At Octopus Investments, we're experts in financial services and we’re also a certified B Corp, meaning we care as much about the impact of our investments as the returns they generate. Today we manage more than £12.4* billion on behalf of retail and institutional investors. 

*Funds Under Management data includes undrawn commitments, funds under advisory mandates, funds monitored and the Octopus Cash service as of 31st December 2021 

Job Description

About the Role

Marketing team

🎉The marketing and communications function have three parts, two audience centric marketing teams and a centre of expertise. This role heads up the 5 strong digital marketing team within the centre of expertise. The centre of expertise consists of digital, content, events, design and comms capability.  

You will be working across all Octopus businesses apart from Octopus Energy, Octopus Moneycoach, Octopus Wealth and Seccl by Octopus. 

Role purpose 

We are looking for a Digital Marketing Manager to own the overall digital channel strategy and execution. 

The role is responsible for

  • leading and supporting the team of 4 (2 direct, 2 indirect reports)
  • developing and implementing the email, social and analytics strategy
  • Being accountable for the team developing and implementing the websites, campaign and SEO strategy and execution 

What the job involves 

Digital channels and customer experience

  • Maintain and enhance exceptional customer experiences across the Octopus websites and multiple digital touchpoints to increase engagement and conversion
  • Oversee the creation and implementation of digital strategies for multi-channel campaigns across different Octopus businesses as part of cross-department working groups delivering against business KPIs
  • Oversee in developing and maintaining the social presence of the Octopus Investments audiences. Create and implement the social media strategy to meet business KPIs and safeguard the Octopus brand.
  • Own and manage paid search and social channels

Data and analysis

  • Implement and maintain tracking solutions (Google suite, Hotjar, Segment, Amplitude, etc.) and report performance against key KPIs; not to put in a filing cabinet, but to learn from, and to evolve the relationship/strategy with sales, cost-per-acquisition, funnel performance, cost-per-lead, ROI and audience segmentation going forwards
  • Own and drive the optimisation strategy (including the various testing plans) and execution, drive an optimisation mindset and educate wider team on key learnings
  • Define, implement and maintain effective automation programs

Leadership and team management

  • Coach, motivate and guide direct and/or indirect reports.
  • Guide the organisation into marketing automation when the Microsoft Dynamics CRM gets deployed.
  • Recommend suitable digital channel strategies to help achieve campaign objectives across Octopus Investments (across multiple audiences), Octopus Real Estate and Octopus Ventures.


  • Experience of planning and delivering successful multi-channel campaigns end-to-end (including email), from concept to execution, involving large matrix teams
  • Strong problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for improved conversion and customer experience
  • Strong analytical skills with consultative approach. Capability to transform online KPI data into actionable insights and execute upon them
  • Previous experience of line management
  • Ability and experience communicating to a wide range of stakeholders across functions and organisational levels
  • Working with an established martech and analytics stack, including campaign, content management tools and CRMs
  • Meticulous organisation and planning
  • Project/campaign management and delivery
  • Strong attention to detail  

Useful to have experience with the following tools: 

✅ Microsoft Dynamics 

✅ Hubspot 

✅ Wordpress 

✅ Sprout Social 

✅ Google suite of tools 

Additional Information

What we offer

💰  A competitive salary, bonus, pension and share incentive plan
✈️ Take what you need holiday
🏡 Flexible working 
⚓ Anchor (our wellness hub) which includes Headspace, one to one coaching through Sanctus, Parent Cloud, Digital GP, Shout & more
👪 Enhanced family leave policies
❤️ Life insurance, critical illness cover and income protection
🏥 Private medical insurance for you and your family
🚗 Electric vehicle leasing
🌍 The option to work overseas up to a month per year

Our Values 

At Octopus we don’t just focus on what we do but also how we do it. Everyone shares our values of being straightforward, helpful and bold. 

We’re committed to creating a diverse and inclusive employee experience for all. We promote equal opportunities for growth and development regardless of race, gender, religion, sexual orientation, age, disability, or socio-economic background. We believe strongly that teams are at their best when every member of the team feels safe to bring their whole self to work.