We enter sectors where the service sucks. Where the dominant players have grown cynical and complacent and where customers are crying out for something better. Whenever we hear ‘that’s just the way it is’, we take it as an open invitation to shake things up.
Every time we set up a new business, or launch a new product, we start from the perspective of the customer. We ask questions, we get inside their heads and we find out what it’s like to walk in their shoes. We find out what ‘brilliant’ looks like for them and then we move heaven and earth to make it happen.
Whether you’re our first customer (thanks Mr Gower) or one of the 100,000 new customers who join us every month, we don’t take anything, or anyone, for granted.