Digital Marketing Manager

London, UK

Company Description


Octopus is a group of innovative, entrepreneurial businesses investing in the people, ideas and industries that will help to change the world. We are experts in financial services and energy, and we’re also a certified B Corp, meaning we care as much about the impact of our investments as the returns they generate. Today we manage more than £12.6* billion on behalf of retail and institutional investors. Our energy supply business is one of the fastest growing companies in the UK, reaching 3.1 million customers in just five years, and is the only supplier to be recommended by Which? four years in a row. 

Octopus Energy, Octopus Giving, Octopus Moneycoach, Octopus Investments, Octopus Renewables, Octopus Real Estate, Octopus Ventures, Octopus Wealth and Seccl Technology are all part of Octopus Group. Visit 

*Funds Under Management data includes undrawn commitments, funds under advisory mandates, funds monitored and the Octopus Cash service as of 31st December 2021 

Job Description

About the Role

Marketing team

🎉The marketing and communications function have three parts, two audience centric marketing teams and a centre of expertise. This role sits within the 5 strong digital marketing team within the centre of expertise. The centre of expertise consists of digital, content, events, design and comms capability.  

You will be working across all Octopus businesses apart from Octopus Energy, Octopus Moneycoach, Octopus Wealth and Seccl by Octopus. 

Role purpose 

We are looking for a Digital Marketing Manager to own the overall digital marketing strategy. The role is responsible for developing and implementing our email, SEO, website and analytics strategy, as well as owning the digital strategy for individual campaigns. 

What the job involves 

Digital channels and customer experience

  • Maintain and enhance exceptional customer experiences across the Octopus websites and multiple digital touchpoints (social media, paid social, search) to increase engagement and conversion.
  • Oversee the creation and implementation of digital strategies for multi-channel campaigns across different Octopus businesses as part of cross-department working groups delivering against business KPIs.
  • Oversee in developing and maintaining the social presence of the Octopus companies and audiences. Create and implement the social media strategy to meet business KPIs and safeguard the Octopus brand.
  • Own and manage paid search and social channels.
  • Own the SEO strategy and manage the SEO agency.

Data and analysis

  • Implement and maintain tracking solutions (Google suite, Hotjar, Segment, Amplitude, etc.) and report performance against key KPIs; not to put in a filing cabinet, but to learn from, and to evolve the relationship/strategy with sales, cost-per-acquisition, funnel performance, cost-per-lead, ROI and audience segmentation going forwards.
  • Own and drive the optimisation strategy (including the various testing plans) and execution, drive an optimisation mindset and educate wider team on key learnings
  • Define, implement and maintain effective automation programs
  • Measures and optimises key website journeys and campaigns to improve customer experience and conversion working with the wider marketing team


  • Experience of planning and delivering successful multi-channel campaigns end-to-end, from concept to execution, involving large matrix teams
  • Strong problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for improved conversion and customer experience
  • Strong analytical skills with consultative approach. Capability to transform online KPI data into actionable insights and execute upon them.
  • Ability and experience communicating to a wide range of stakeholders across functions and organisational levels
  • Working with an established martech and analytics stack, including campaign, content management tools and CRMs
  • Meticulous organisation and planning
  • Project/campaign management and delivery
  • Strong attention to detail  

Useful to have experience with the following tools: 

✅ Microsoft Dynamics 

✅ Hubspot 

✅ Wordpress 

✅ Hotjar 

✅ Adobe Photoshop or image editing software 

✅ Sprout Social 

✅ Google suite of tools 


Additional Information

Our Values 

At Octopus we don't just focus on what we do but also how we do it. Everyone shares our values of being straightforward, helpful and bold. And while these are the principles that guide us as an organisation. 

What we offer

💰  A competitive salary, bonus, pension and share incentive plan
✈️ Take what you need holiday
🏡 Flexible working 
⚓ Anchor (our wellness hub) which includes Headspace, one to one coaching through Sanctus, Parent Cloud, Digital GP, Shout & more
👪 Enhanced family leave policies
❤️ Life insurance, critical illness cover and income protection
🏥 Private medical insurance for you and your family
🚗 Electric vehicle leasing
🌍 The option to work overseas up to a month per year