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Octopus Energy launches world’s first electricity tariff that gets cheaper when it’s windy

18 Jan 2021
  • Entech pioneer reveals its ‘Fan Club’, the world’s first tariff that drops prices as wind speeds up
  • Tariffs available to communities close to Octopus Energy’s first wind turbines 
  • Move marks the fast-growth disruptor’s first foray into the generation market

Octopus Energy, UK’s fastest growing energy supplier, moves up the energy supply chain with the acquisition of its first two own wind turbines which will bring cheaper greener power to local communities. The move is accompanied by the launch of the world’s first local time-of-use wind tariff. 

The entech pioneer, which has 1.8 million UK customers, has bought the turbines in Caerphilly, South Wales, and Market Weighton, Yorkshire. Each turbine can generate up to 500 kilowatts (kW), enough to power up to 400 homes per year each.

From January 2021, local communities will benefit directly from their locally-sourced green power. The Octopus Energy ‘Fan Club’ tariff will offer households living near the turbines bespoke 100% green electricity tariffs. Octopus Energy customers who use electricity when the turbines are spinning, which is roughly 98% of the time, will profit from a 20% discount on the unit price. When the wind picks up and the turbines are producing even more green electricity, the unit price will see a price cut of 50%.

Compared to the price cap, currently set at £1,042 for a typical dual-fuel household, Octopus Energy ‘Fan Club’ customers can save up to £229 off their bills while using this revolutionary new tariff.

The two turbines, named ‘#1 Fan’ and ‘#2 Fan’, are the first of many members of Octopus Energy’s ‘Fan Club’, and signal the company’s first foray into the generation market. The local generation project will be led by Octopus Energy’s Director of Generation, Zoisa Walton.

Zoisa Walton, Director of Octopus Energy Generation, comments: 

“Octopus Energy’s first ever own brand turbines are now on the grid, and we’ve included the UK’s first windy tariff to boot – we halve the price of your electricity whenever your turbine is spinning fast. This is the first step in a huge plan for Octopus owning its very own generation and offering local wind tariffs across the country. It means we can begin producing the clean, green power we provide to customers ourselves and incentivise customers to use energy when it’s the absolute greenest.

“By matching this generation with our proprietary agile technology, we’re unlocking exciting opportunities for the cheapest electrons to be the greenest. Soon local customers will be able to join the ‘Fan Club’ and get discount prices for windy days, helping out their pockets and the planet.”


For journalists in their professional capacity only. Issued by Octopus Energy Ltd. Registered office: 33 Holborn, London, EC1N 2HT. Registered in England and Wales No. 09263424. Issued: January 2021.